One complete stack
MMM, audits, analytics, feeds, and automations in one product. Fewer subscriptions and one connected workflow by default.
Measurement · Audits · Prediction · Planning
The complete performance marketing stack in one place: less tool sprawl, connected data engineering, specialised AI, and secure controls for teams.
MMM, audits, analytics, feeds, and automations in one product. Fewer subscriptions and one connected workflow by default.
Native connectors, normalisation, and warehouse-ready pipelines out of the box. MMM, reporting, and analytics run on data that already lines up.
MORRA AI on every page with expertise for audits, attribution, budgets, and diagnostics. Not a generic chatbot bolted on top.
Enterprise-grade protection for your data and team knowledge. Client information and insights stay secure, whether you run one brand or dozens.
Calendar, tasks, notes, and Gantt roadmaps sit beside your measurement stack, so planning and reporting stay in one workflow.
For agencies and in-house teams. Full portfolio overview, clear account hierarchy, and controlled access from group view down to each client.
Daily Pulse pre-watches every connected platform overnight and delivers a single brief by 8am: what moved, what caused it, and the three actions worth taking today.
Revenue is up 12% week-on-week, driven by Google Search outperforming targets. Meta CPAs spiked +18%, with possible creative fatigue in the UK 25–34 segment.
Start every day already knowing.
What moved, what caused it, and the three things that matter today.
Model true marketing performance with contribution instead of cookie-based attribution, like last-click.
Shift spend toward the channels with the best next-pound return.
Run geo holdouts and see the causal lift before you scale.
Deep-dive across hundreds of proven checks in platforms such as Google Ads.
Score video creative before you scale it and cut weak ads early.
Ask plain-English questions against live performance data and get the root cause.
See demand shifts, competitor signals, and category movement before spend follows.
Design tests, read verdicts fast, and turn wins into repeatable playbooks.
Create product feeds and optimise attributes at scale with AI
Trigger alerts, daily briefings, and workflow actions from live performance changes.
Track platform updates before policy changes or launches hit performance.
In-built task, project and roadmap management for keeping teams aligned and on track.
Starter
For teams connecting ad platforms and automating account health monitoring.
Professional
For performance teams running the full measurement stack: attribution, budgets, testing, and AI analysis.
Enterprise
For agencies and enterprise teams with multi-brand setups, bespoke configuration, and dedicated support.
Find answers to common questions about MORRA, pricing, and how we can help your team.
MORRA is a connected analytics platform that unifies performance data from all your ad channels (Google Ads, Meta, Microsoft, TikTok, and more). It runs real-time audits on your account health, builds Marketing Mix Models to measure true channel lift, optimises budgets based on response curves, and runs incrementality tests. All through a single dashboard with an AI analyst on standby to answer questions about your data.
Claude is a strong general-purpose AI assistant. MORRA is a team tool built around the AI: live marketing connectors, a shared persistent data layer, built-in measurement workflows, and repeatable execution, with roles, shared tasks, and automations your whole team works from.
| Capability | MORRA | Claude |
|---|---|---|
| Connects directly to live ad, analytics, and commerce data | Yes | Manual input |
| Keeps a persistent marketing data layer and historical context | Yes | Prompt context only |
| Built-in workflows for audits, attribution, and budget planning | Yes | Additional setup |
| Runs statistical models on your historical data to measure true channel impact | Yes | Language reasoning only |
| Shared team workspace with roles, tasks, and automations | Yes | Single-user sessions |
| Open-ended writing and blank-page brainstorming | Marketing execution | Yes |
| Calculates where to move budget across channels using your actual data | Yes | General-purpose |
Use Claude when you need a blank-slate assistant. Use MORRA when your team needs analysis grounded in live data, shared context, and workflows you can act on, without starting from a blank page every time.
Your free trial includes full access to the Starter plan for 14 days. Connect up to 5 ad platforms, run a Google Ads audit, and explore the core performance dashboard. No credit card required to start.
Most setups take under 30 minutes. Create your account, connect your first ad platform via OAuth, and your first audit runs immediately. If you need more help, our team offers guided onboarding for all paid plans.
Yes. Professional and Enterprise plans support multiple ad platform connectors (Google Ads, Microsoft Ads, Meta, TikTok, DV360, Criteo, and more). Monitor all your paid channels from one unified dashboard.
Professional is designed for high-performing paid teams needing the full analytics stack: MMM, budget optimization, incrementality testing, and AI analysis. Enterprise adds custom model configuration, dedicated onboarding, and priority support, ideal for agencies and multi-brand setups.
Yes. Annual subscriptions are 20% cheaper than monthly billing. You'll also get priority support and early access to new features. Contact our sales team for custom Enterprise pricing.
No. We do not use your campaign data, performance metrics, or account information to train our AI models or improve our general-purpose AI systems. Your data is processed only to generate your analytics and recommendations within your account.
All data is processed and stored on Google Cloud Platform (GCP) in the EU region. Data is encrypted in transit using TLS 1.2+ and at rest using AES-256 encryption. We follow industry security practices, maintain documented security controls, and are working toward ISO 27001 certification.
We store your connected account IDs, campaign data, and performance metrics to build your analytics. We do not store passwords or payment information; those are managed securely by Google (authentication) and Stripe (payments). Read our Privacy Policy for details.
Monthly plans can be cancelled anytime from your account settings with no penalty. Annual plans will continue until the end of their billing cycle.
Starter plan customers get email support. Professional and Enterprise plans include priority support with faster response times. All plans have access to our help centre and API documentation.
Connect your data once. Get AI that surfaces exactly what matters.